A revenue goal is abstract until it becomes a customer count and a weekly pace. Both are simple arithmetic, and both tend to be sobering the first time you see them.
How Many Customers Do I Need?
Enter your price and your revenue goal. Get the number of customers — and the pace to reach it.
$/mo
$
Assumes every customer pays the same price and nobody churns. Real businesses need more than this to stay at a number — this is the floor.
You need2,874paying customers at $29/month
- That is
- $83,333 MRR
- Which is
- $1,000,000 ARR
To reach it in a year, you would sign
Per month240 customers
Per week56 customers
Per day8 customers
Milestones at $29/month
$10,000 MRR345 customers
$50,000 MRR1,725 customers
$100,000 MRR3,449 customers
$1M ARR2,874 customers
Why the pace matters more than the total
2,874 customers sounds like a marketing problem. Eight signups a day, every day, for a year sounds like a specific, testable operating question — and it is the version you can actually check against your current numbers.
| Goal | Customers | Per month to get there in a year |
|---|---|---|
| $10K MRR | 345 | 29 |
| $50K MRR | 1,724 | 144 |
| $100K MRR | 3,448 | 288 |
| $1M ARR | 2,874 | 240 |
Price is the fastest lever
Every input here is hard to change except one. Acquisition takes time, churn takes product work — but price can change this afternoon, and it moves the customer count one for one.
| Price | Customers | Signups per day |
|---|---|---|
| $10/mo | 8,334 | 23 |
| $29/mo | 2,874 | 8 |
| $49/mo | 1,701 | 5 |
| $99/mo | 842 | 2 |
| $299/mo | 279 | 1 |
If the count at your current price looks unreachable, work the problem from the other end with the pricing calculator.
Adjusting for churn
The figure here assumes perfect retention. At 3% monthly churn you lose about 31% of your customers over a year, so you must acquire roughly 1.45 times the target to finish the year at it.
GOOD QUESTIONS
Frequently asked
Does this account for churn?+
No, and that is deliberate — it gives you the floor. At 3% monthly churn you lose about 31% of customers over a year, so you would need to acquire roughly 1.45 times this number to finish the year at your target.
Should I use MRR or ARR?+
Whichever you actually plan in; the toggle handles both. Note that $1M ARR is $83,333 MRR, which is less than $100K MRR — a distinction founders regularly get backwards.
What if I have multiple pricing tiers?+
Enter your average revenue per customer rather than any single tier price. The tier mix calculator works that figure out from your actual customer distribution.
Is a lower price with more customers easier?+
Rarely. More customers means more support, more payment failures, more churn in absolute terms, and a fixed processing fee paid on every one of them. Serving 8,334 customers at $10 is a substantially harder business than 842 at $99.