SaaS metrics calculators and benchmarks

Three LTV figures, not one — because the number most calculators give you is the one you should not use.

Blended and paid CAC side by side — the gap between them is the number that matters.

A verdict, not just a number — including whether you should be spending more.

Customer churn and revenue churn side by side — because the gap between them tells you who is leaving.

The metric investors ask about first — and what it compounds to over three years.

How many months before a customer has paid back what you spent to win them.

Growth plus profit against the 40 line — and what the other half would need to be.

MRR gained divided by MRR lost — growth efficiency, not growth.

What a few percent a month actually compounds to, and when you hit each milestone.

Convert between annual and monthly recurring revenue, in both directions.

How much annual recurring revenue each dollar of sales and marketing buys.

LTV from your actual retention curve, rather than from a churn rate that pretends to be constant.