$1M a year is an abstraction. $2,740 a day is a target you can hold in your head and check against yesterday.
What Does $1M a Year Look Like Per Day?
Break any revenue target down to the month, week, day and hour.
$/yr
Calendar days assume revenue arrives every day, which is true of subscriptions and not of most other businesses.
Per day$2,740to reach $1,000,000 a year
- Per month
- $83,333
- Per week
- $19,231
- Per calendar day
- $2,740
- Per working day
- $3,846260 days
- Per working hour
- $480.77
- Per minute
- $8.01
$1M a year, broken down
| Period | Amount |
|---|---|
| Per month | $83,333 |
| Per week | $19,231 |
| Per calendar day | $2,740 |
| Per working day (260) | $3,846 |
| Per working hour (40h week) | $481 |
| Per working minute | $8.01 |
The per-day figure is the useful one. "Are we making $2,740 a day?" is a question with an answer. "Are we on track for $1M?" mostly is not, until the year is nearly over.
Why this reframing helps
- It is checkable. A daily number can be compared against yesterday. An annual one cannot.
- It sizes decisions. A feature that takes a week costs $19,231 of attention at a $1M pace.
- It makes small wins legible. Adding $100 of MRR is $1,200 a year — visible at this scale, invisible next to $1M.
- It exposes seasonality. Businesses that earn most of their revenue in a few months look very different from subscriptions.
Common milestones
| Annual revenue | Per month | Per day |
|---|---|---|
| $100,000 | $8,333 | $274 |
| $250,000 | $20,833 | $685 |
| $1,000,000 | $83,333 | $2,740 |
| $10,000,000 | $833,333 | $27,397 |
GOOD QUESTIONS
Frequently asked
How much is $1 million a year per day?+
$2,740 per calendar day, or $3,846 per working day across 260 days. Per hour on a 40-hour week it is about $481.
Should I use calendar days or working days?+
Calendar days for subscription revenue, which accrues whether or not anyone is working. Working days for project, agency or retail businesses where revenue only happens when someone is doing something.
Is a daily target useful for a SaaS business?+
As a progress check rather than a sales target. MRR is the number that actually matters, but converting the annual goal to a daily figure makes it far easier to judge whether the current pace gets there.
How do I convert this to customers?+
Divide the monthly figure by your average revenue per customer. The customers-needed calculator does that, including the signup pace required to reach it inside a year.